May 19, 2026 Hi Everyone, Gong's analysis of 519,000 B2B sales calls turned up something fascinating about pricing conversations. Small changes in the words your reps use to discuss price can move close rates by 17% and sales cycle length by 19%. The price itself stays the same. The difference comes from a few words your reps are probably using without knowing what they cost. Today, we're walking you through the four word changes that show up most clearly in the data. 1. Stop saying "list...